Affordability Matters Blog

You’ve seen us on the web. Now look for us in your local newspaper or listen for us on the radio. Keep Electricity Affordable is turning up the volume on our message with an ad campaign that highlights how we all depend on affordable electricity – and why we can’t afford to take it for granted.

The newspaper and online ads depict a maze standing between a plug and a wall socket. “It shouldn’t be this hard to get affordable electricity,” the newspaper ad notes, adding: “We can’t have electricity caught in a maze of flawed regulations and mandates.”

The radio ad highlights how much our economy relies on affordable electricity, which powers tools that connect our homes and businesses, irrigate crops, milk cows and manufacture products. It urges listeners to join the tens of thousands of people from across the West who have already signed up at KeepElectricityAffordable.org to learn about threats to affordable electricity and about how to make a difference. Read more »

Written by: The ball dropped at midnight in New York's Times Square  |  For 364 days a year, I’m a ball of lights. On December 31st, I’m a ball of nerves.

And a BIG ball at that! At almost 12,000 pounds and 12 feet in diameter, it’s no small job to get me ready for my ten seconds of fame. It takes 32,000 red, blue, green and white LED lights to light up my thousands of crystals. Read more »

Written by: Elf | For months we've been hard at work up here in the North Pole preparing toys for good children all around the world. Just last night my fellow elves and I were taking a hot cocoa break and reminiscing about the old days before Santa’s workshop had electricity.  Read more »

Written by: Kid  |  I work hard in school, play soccer and am a really good big brother (when my sister isn’t being too annoying). So when I got new video games for the holiday, I was super psyched. I was thinking, what would happen if I didn’t have electricity to power up all my toys?

I know, I could read a book! But they’re all on my eReader… Read more »

T’was the night before Christmas and on every single block,
Draped holiday lighting that made us all gawk.
Inside each home there came such a glow,
From trees and TV lights that shined on the snow.
Electricity was waiting even under the tree,
Tablets and smart phones for you and for me.
So this holiday season think closely with care,
About the kilowatts used for your holiday flair.

From holiday lights to the sparkly ball that drops on New Year’s Eve, we rely on electricity to power the entire season. Check out our latest infographic to see just how important electricity is to holiday celebrations.

Happy Holidays, from Keep Electricity Affordable. Read more »